Baby Buggy Annual Report for 2015

Founded in 2001, Baby Buggy’s mission is to provide families in need with essential gear, clothing, products and services for children 0 through 14 with the goal of improving their safety, health and well-being.

Following are some of the organization’s key accomplishments in 2015:

Outgoing Donations

Baby Buggy donated 3,403,707 items, the most in the organization’s history.

In total, Baby Buggy met 93% of critical gear requests for the year in NYC, the highest percentage in the organization’s history. This includes: 1065 strollers, 757 front carriers, 647 highchairs/feeding seats, 345 playpens, 229 cribs, 165 car seats and 134 double strollers.

Baby Buggy donated 1,860,878 diapers in Los Angeles. They also donated 382 strollers, 201 car seats, 114 cribs, 102 highchairs/feeding seats, 91 front carriers, 86 playpens, 29 double strollers

In 2015, Baby Buggy donated to 9 Nurse-Family Partnership programs (LA, Detroit and NYC) serving 5,718 families and distributing 197,732 items.

In 2015, Baby Buggy’s Fatherhood Initiative served 1,482 families and distributed 137,972 items across 16 programs in LA and NYC.

Baby Buggy made donations to 150 program sites this year: 69 in New York, 68 in Los Angeles and 13 other National programs : Atlanta Food Bank, Austin Diaper Bank, Cradles to Crayons Boston, Detroit Nurse-Family Partnership, Disctrict of Columbia Diaper Bank, Eastside Baby Corner in Seattle, Help A Mother Out in San Francisco, Homeless Prenatal Program San Francisco, Junior League of Boca Raton Diaper Bank, Operation Showers of Appreciation in San Diego, Texas Diaper Bank in San Antonio, Weecycle in Denver and WestSide Baby Seattle.

Incoming Donations

In total, Baby Buggy raised $3,536,797 in financial donations. Sources of income are as follows:

  • 79% totaling $2,802,361 was raised through Special Events- the highest for Events in the organization’s history
  • 11% totaling $389,834 was raised through Foundations- the highest for foundation grants in the organization’s history
  • 6% totaling $214,318 was raised through Corporations
  • 4% totaling $130,281 was raised through Individuals

In 2015, Baby Buggy received donations from 30 states (versus 24 in 2014)- AL, AZ, CA, CP, CT, DC, FL, GA, IL, MA, MD, MI, MN, NC, NH, NJ, NV, NY, OH, OK, OR, PA, RI, SC, TN, TX, VA, VT, WA, WI- as well as Canada and the United Kingdom.

137 Corporate Donors made donations of product totaling $4,407,796.82, a 9.53% increase from 2014. This is the second highest in the organization’s history, following the year of Superstorm Sandy.

Volunteer Program

Volunteers to Baby Buggy logged in 12,326 hours (the equivalent of 1540 work days) in 2015, the most in the organization’s history and 19.58% over 2014.

Baby Buggy volunteers coordinated 176 drives, totaling $246,626.94 which is 24.25% over 2014.

Governance, Staffing and Operations

Los Angeles operations: The LA Baby Buggy team grew to three full-time staff members and one part-time in order to keep up with growth in that office. In addition, Baby Buggy moved to a new office/warehouse space outside of Culver City and an auxiliary storage facility near Compton.

Baby Buggy added Veronica Swanson Beard to the Board of Directors in 2015. Veronica was a long-time donor to Baby Buggy and a Co-Chair of the Friends of Baby Buggy NYC group. Veronica is a mother of three and co-Founder of Veronica Beard.

Baby Buggy added Libby Schnee, Senior Director of Development and Communications, to its team. Libby has her MA in Philanthropy from NYU and over twenty years of communications and fundraising experience with non profits ranging from the Taco Bell Foundation to the World War II Memorial.

Dr. Laurel Parker West was promoted to VP of National Operations to help support Baby Buggy’s growth across the country.

Income and Expenses

Baby Buggy’s fiscal year is the calendar year. Following are Baby Buggy’s audited financials for 2014. (Note: the 2015 audit will be posted when complete):

Gift-In-Kind Contributions $5,000,117
Cash Contributions $671,594
Special Events Income $934,456
Investment Income $69,923
Total Revenue $6,676,090
Program Expenses $6,016,724
Management & General Expenses $501,833
Fundraising Expenses $195,420
Total Expenses $6,713,995
Change in Net Assets $63,517
Net Assets Beginning of the Year $2,477,902
End of Year Net Asset Balance $2,511,419

Board of Trustees (As of Dec 31st, 2014):

  • Jessica Seinfeld, Founder & President of the Board
  • Michael Tiedemann, Vice President & Treasurer
  • Jennifer L. Franklin, Secretary of the Board
  • Jennifer Carlston
  • Mindy Nam Dehnert
  • Danielle Devine
  • Stacey Bendet Eisner
  • Stefani Greenfield
  • Jen Koen